Global sports sponsorship ‘to hit £35bn’ in 2019

[Citi Business News - Ghana] - 4/05/2019
Business spending on sports sponsorship is set to grow by 4% to £35bn globally in 2019, according to a new report. But rights-holders, such as leagues, teams or tournaments, are under-exploiting sponsorship deals, according to research from agency Two Circles. It says that there could be an (...)
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