Ghanaians are loyal to their pockets, not to brands – expert says. Urges brands to reduce prices to gain goodwill
[Joy Online - Ghana] - 19/09/2025
Ato Micah, the Managing Principal of Maverick Research, a leading West African insight and advisory firm, has urged Ghanaian retailers and manufacturers to offer price reliefs to their consumers to regain brand loyalty. “Ghanaians are loyal to their pockets and how much disposable income they (…)
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