Focus on the Competition and Lose Your Product: A Political Marketing Lesson Ghana Must Learn
[Joy Online - Ghana] - 12/07/2025
In every competitive space, business, sports, politics, the instinct to outdo the opponent is strong. But in marketing, that instinct can be fatal if it becomes obsessive. The brutal truth is this: focus too much on the competition, and you will lose your product. Political marketing, especially (…)
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