Branding and the power of influencer marketing: Lessons from Kwadwo Sheldon
[B&FT Online - Ghana] - 6/07/2025
By Samuel AGYEMAN-PREMPEH Kwadwo Sheldon is more than just a content creator. He is a brand in motion. Known for his sharp wit, fearless takes, and consistent digital presence, he has become a household name in Ghanaian online media. But beyond the laughs and viral videos lies a shrewd (…)
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