The ‘Shatta Wale’ business model: A survival strategy for indigenous entrepreneurs
[B&FT Online - Ghana] - 21/06/2025
By Prof. Raphael Nyarkotey OBU Fig 1. Source: Author’s construct I have observed Shatta Wale from afar—not merely as an entertainer, but as a phenomenon: a strategist, a resilient brand and, ultimately, a business model. Over time, I have studied how he navigates criticism, manages his circle, (…)
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